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"--New York Times Book Review
Heinrichs considers the dark arts of persuasion
By Author(s):SHINER LEWIS
and the United States
panache and vitality of the Roman people
The Only Book You Will Ever Need on Branding Food & Drink "--New York Times Book ReviewBook Title: Only Book You Will Ever Need On Brand ISBN: 9781472136077 By Author(s): LIISA PUOLAKKA AND MICHIEL MAANDAG By Publisher: LITTLE BROWN Format: PB A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll
