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Henry Ford to the automobile
Learn how you
that affect their business
the celebrity and the superstar
In this practical and straightforward guide
Competitive Strategy: Techniques for Analyzing Industries and Competitors nigerian-author Henry Ford to the automobilePraise for COMPETITIVE STRATEGY "Three overarching game plans that work in one industry after another explain how thousands of real world competitors come out on top." Fortune "American executives are grasping for a logic to global competition. Mr. Porter has given them one." The New York Times "Few books warrant the too common publisher's blurb 'landmark.' This one does. Highest recommendation." Choice "Represents a quantum leap may well be one of
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